This is how you do it = This is a play for the multi-family investor

 From: McGill, Brian

Sent: Thursday, July 10, 2025 10:31 PM
To: mcre13@gmail.com
Cc: Clifton, Leonard <Leonard.Clifton@wyndham.com>
Subject: Topeka / ECHO Suites by Wyndham Info

 

Henry,

 

It was a pleasure meeting you this week! I appreciate you taking the time to introduce me to some of the city officials and share your vision for the future of Topeka. I will certainly be in touch, and we’ll get together next time I’m in the area. I have copied our Director of Development, Leonard Clifton, onto this email as well as his ‘Priority Market’ list. Leonard handles our New Construction / Select-Service brands in Kansas, and he is as eager to find the right developer for ECHO as I am. Per our discussions, I have provided some general information about the ECHO brand for your reference. Click the links at the bottom for more information, including the prototype.

 

• Most of the major markets are spoken for and blocked by the original developers who signed deals at the launch of the brand several years ago. However, as we discussed, I am bullish about finding a developer for Kansas because Kansas is the state where the extended-stay hotel concept was born and we have several highly desirable markets still available, including Topeka.
• We need roughly 2 acres of commercially zoned land to fit an ECHO Suites
• A 3^rd party management company is required, unless you are speaking with someone who already has their own management company.
• These Wall Street Journal articles really help drive home why this segment of hospitality is growing so quickly and why these assets hold so much appeal to institutional investors for developers who are looking to exit relatively quickly:
• WSJ: Extended Stay Hotels ‘Print Money’ for Investors in Covid-19 Downturn
• WSJ: Blackstone, Starwood Team Up Again to Buy Longer-Stay Hotels: Real-estate investors strike $1.5 billion deal for 111 properties under WoodSpring Suites brand; seller is Brookfield

 

 

ABOUT ECHO SUITES: “Durable, recur- able income. Month in and month out. If you like money, this is where you want to be.” – Ian McClure – Gulf Coast Hospitality (currently developing at least 30 ECHO Suites)

 

• 100% NEW CONSTRUCTION: The 124-room prototype was designed to maximize construction and operational efficiencies with input from experienced extended-stay developers.
• STREAMLINED OPERATING MODEL: ROI-driven operating standards focused on minimized staffing needs and enhancing profit margins. The 124-room box requires approximately 7 full-time employees.
• LONGER LENGTH OF STAY: Revenue strategy will exclusively target long-term guests, which helps drive predictable, recurring revenue. Incentives are given to owners who meet certain length-of stay criteria/goals regarding average length of stay.
• TAILORED EXTENDED STAY SUPPORT: Dedicated operational and sales support will be offered from a team of segment experts.
• 275 HOTELS IN THE PIPELINE: Pipeline comprised of top extended-stay developers, with 20 open or under construction and dozens expected to break ground in 2025.
• CAPITAL SUPPORT / KEY MONEY: Wyndham provides capital support to the right developers in the right markets.

 

Click the links below for more information about the brand:

 

• ECHO SUITES: Extended Stay by Wyndham (Development Page)
• ECHO Suites Brand Presentation
• ECHO Suites 360 Tour
• ECHO Suites Prototype
• HM on Location: How Wyndham Grew it’s ECHO Suites brand