Publish Date: March 23, 2016 Some 90 percent of Americans shopping for spring and summer apparel are doing so in physical stores this year, according to a survey from ICSC Research. Moreover, 97 percent of shoppers will visit either physical stores or online sites operated by retailers with such stores. The average shopper will spend $193.70 on this apparel, and only $26.90 will be spent at pure-play online retailers, says the report, which is based on the survey of 1,000 adults, conducted March 4–6 by ORC International on behalf of ICSC. Of those shopping for apparel, 49 percent say they plan to spend the same as they did last year, while the rest are about equally divided between those who will be spending more and those who will be spending less. Nearly three-fifths of Americans will shop for spring and summer apparel this year. Just over half of them will visit discount stores, nearly as many will shop in traditional department stores, about 28 percent will go to specialty ap...
