IDIO
DESIGN
STUDIO
Connecting
with people.
Delivering
Vision to the Marketplace.
Branding
Unlike Anyone Else.
IDIO
Design Studio is a brand development boutique. IDIO provides a wide variety of
advertising and design services, experience in many industries and a hyper
focus in retail and community branding.
Founder
Al Terwelp is a veteran in the advertising industry. He brings 27 years of
graphic design and creative direction/execution experience to service for
IDIO’s clients. This experience spans dozens of industries in many of the
leading organizations and corporations in the region, and includes a number of
national and international companies.
IDIO
integrates brand identity, digital and physical space ...
then
delivers it to the world.
Here’s how it is done:
First,
there is the understanding of human action / motivation, and people’s desire
for experience and social interaction. This basic, but often overlooked
starting point helps market your product, and determine the way IDIO needs to physically,
emotionally, and intellectually influence your customers.
The
most important skill IDIO uses to develop an understanding of the relationship
between clients and their customers is listening. IDIO quickly works to
identify likes, dislikes and points of view, the local culture, and
competition. Together, with clients, we can influence customer behavior. By
fully-engaging in the places it brands, IDIO Design consequently immerses
itself into the customer’s mindset. Successful strategy starts by being
end-user-focused, but it should be additionally realized that in a world of
socioeconomic diversity, globalization, inclusiveness, and on-demand access,
brand communication must also be expressed through affinities and values,
rather than broader appeals to demographic or geographic segments. This makes
IDIO more than just an advertiser, marketer, or practitioner of graphic design.
Brand
is a indescribable sum of parts that creates a unique experience. This includes
everything from designing a client’s logo, communication, to online / off-line
environment. IDIO is informed, employing attention to detail, understanding the
importance of the nuance of treatment/themes and the elegance and importance of
material. While interpretation of the brand to all applications is critical, it
is much more. IDIO develops brands that become the product. It is the creation
of experiences that people remember. Experiences where culture, perception, and
commerce intersect, and become physical reality - all crafted with functional,
insightful, inspiring and thoughtful design.
In
retail, IDIO online / physical branding works to create worlds where people
want to be, and once inspired, helps to justify the customer’s journey. For
building the community, IDIO branding is about connecting people, places, goods
and services in a participatory way with people’s shared beliefs, such as
individual empowerment and social awareness. IDIO-branded “urbanity”
incorporates the human networks that drive urban economies ... enabling “made”
environments not just “built” ones that display and export their local cultural
lifestyles and traditions through branded symbols, events and experiences.
Regarding business, the IDIO theme is similar. Design sparks a connection with
people that in turn, translate to business results. Ultimately, branding and
design allows commerce to engage with consumers in a way that is culturally
relevant and by empowering / giving consumers participation and control.
Services:
Advertising
/Marketing
Branding
/ Identity / Collateral
Graphic
Design
Visual
Merchandising
Events
/ Experiential Marketing
Packaging
Web
/ Social Media
IDIO Design Studio
2900 MacVicar,
Topeka, KS 66611
785-817-3705
al.idiodesign@gmail.com
2900 MacVicar,
Topeka, KS 66611
785-817-3705
al.idiodesign@gmail.com
