The 2016 Pizza Power Report:
A state-of-the-industry analysis Shifting demographics and cultural changes will require bold new strategies for pizzeria operators in 2016. RICK HYNUM Millennials: A Generation of Foodies What’s a Millennial, Anyway? Millennials are unlike any generation before them. At least, that’s what marketing professionals have been telling us for years now, and they may be right. But what they can’t seem to tell us for sure is, exactly what is a millennial? In their study, Pizza Lovers in 2015, quoted throughout this year’s Pizza Power Report, Smart Flour Foods and the Center for Generational Kinetics describe millennials as the generation born between 1977 and 1995. Research firm Technomic has a slightly different definition—those born between 1977 and 1992. Another research firm, Mintel, simply says millennials “are between the ages of 21 and 38,” which comes out to a birth date range of 1997 to 1994. He’s a foodie, she’s a foodie, you’re a foodie, I’m a foodie—an ever-growin...