Cost to you: Listed in FDDs as $12,000–$50,000 (varies by brand, market, and study depth). Wyndham's development team can sometimes provide their own market insights or assist with site selection to supplement or reduce the need for a full independent study.
A hotel feasibility study (often called a market feasibility study or market study) is a core document that Wyndham's franchise sales and real estate teams review as part of evaluating potential new-build or conversion franchise opportunities. These studies help them determine if a proposed hotel site or property makes sense for one of their brands (e.g., Days Inn, Super 8, Ramada, La Quinta, Microtel, Wingate, etc.), whether it will perform well enough to support franchise fees, and if it qualifies for any development incentives. Wyndham (the world's largest hotel franchisor by number of properties) doesn't publicly list a rigid "must-have" feasibility study requirement on its development site, but industry practice, FDDs, and their own processes show it's a standard expectation or strong factor in approvals. The real estate guys you spoke with in franchise sales are typically the ones who evaluate these studies during site approval, franchise application...